Food & Beverage
Mimas Shawarma
Operational optimization and brand transformation
The Challenge
A popular Mediterranean restaurant in London, Ontario wanted clarity on their food costs, a refreshed menu design, and a consistent digital strategy that matched the quality of their food.
Our Approach
We rebuilt the operational and creative foundation so the menu, the numbers and the marketing finally worked together.
- 01Detailed costing sheets tracking margins and ingredient expenses across every item on the menu.
- 02Menu layout optimization focused on upselling and a smarter pricing strategy.
- 03Full professional food photoshoot with a food stylist — 50+ new menu-grade images.
- 04POS backend setup covering inventory, pricing and reporting.
- 05Ongoing social media management and paid campaigns.
Results
The numbers.
%80%
Increase in social engagement
%25%
Better cost control
+50+
New high-quality menu photos
.★4.8★
Customer satisfaction
"Orders are up, the line moves faster, and regulars actually recognize the brand now. It just works."